International Exhibition «BEER» It has been held since 1991, having established itself as one of the largest events in the beer industry. The exhibition became the center of interaction between representatives of government agencies, producers of beer, raw materials and packaging, where issues of cooperation, promotion and development in the beer industry are resolved.

According to an independent audit, 210 companies participated in the 2017 exhibition, 2,462 visitors, of which: 61% of professional visitors. The net area was 1539 sq.m., gross 3700 sq.m.

Exhibitors in the following areas:

«BEER» — professional international exhibition of the beverage industry, whose participants are companies representing goods and services of various directions. The purpose of the exhibition: to create optimal conditions for the demonstration of products, the effective exchange of experience in the field of technology and professional organization of business, the establishment of new business contacts and conclusion of contracts, analysis of the market and product competitiveness.

Themes of the exhibition:

Beer, raw materials and equipment for brewing; equipment for processing raw materials; methods of transporting raw materials and beer. Mini-breweries. Packaging, packaging and labels. Non-alcoholic beverages: raw materials, technologies and equipment for the production of soft drinks. International competition of beer and soft drinks. Special Exposition «Beer Furniture» - furniture equipment of beer restaurants, bars and pubs: wooden, folding, on metal frame and wrought-iron furniture, furniture for catering and banquet halls, furniture "antique", bar counters. Furniture for summer and street cafes.

Analytical department of the company «SUDD» On the basis of statistical data for the last year, the following average indicators for visitors were revealed.

Visitors to the exhibition

Exhibitors

Location

Forum Location: Exhibition Center Grand Hotel "Zhemchuzhina",Sochi.

The hotel is located in the center of Sochi, on the very shore of the Black Sea. Distance from the airport — 25 km from the railway station & mdash; 3 km. The area is 70,000 square meters. m. A significant part of it is a park area. It offers a renewed number of rooms, many bars, restaurants.

Grand Hotel has all the conditions for the organization of exhibitions, fairs, seminars. To do this, there are the necessary space and equipment: an exhibition center, conference rooms, a business center. Every year at the beginning of the summer "Zhemchuzhina" Accepts «Kinotavr».

Advertising campaign

The full-scale advertising campaign of the event is aimed at attracting profile visitors as much as possible and includes placement on such sites as:

Significant advertising tools of the event are free tickets, which are distributed to all hotels, hotels, catering enterprises of the city of Sochi.