Date of release: 25.05.2018
Release number: №15
International Forum "BEER" in Sochi
From 22 to 25 May 2018, the International Forum "Beer-2018" was held 27 times in the largest exhibition center of the resort city of Sochi in the Grand Hotel Zhemchuzhina.
Forum Organizer: SOUD - Sochi Exhibitions LLC
Official Partner of the Forum: Union of Russian Brewers, Moscow
General information partner: Publishing House "Food Industry", Moscow.
Partner of the Sea of Beer in Sochi festival. Traditional and craft beer ": Bavaria Brewery Group (Vladikavkaz).
With the assistance of: All-Russian Research Institute of the brewing, non-alcoholic and wine-making industry - the branch of the FSBI "Federal Scientific Center of Food Systems. V.M. Gorbatov "RAS, Chamber of Commerce and Industry of the Krasnodar Territory, the Administration of Sochi and the Chamber of Commerce and Industry of Sochi.
On May 22, at 11.00 a solemn opening ceremony took place, which began with a solemn part. In honor of the twentieth anniversary of the founding of the event, the permanent information partner of the event, the Drinks Industry magazine, was awarded a congratulatory address and a memorable gift from the company SOUD-Sochi Exhibitions.
Also, the organizers invited to the stage a partner of the Festival “Sea of Beer in Sochi. Traditional and craft beer "Bavaria brewery group of companies. Inexhaustible enthusiasm, diligence and creative approach allowed to include bright, memorable moments in the program of the Festival! In addition, Partner’s products were present on the event tables and the cultural program of the Forum all days.
The solemn opening ceremony continued:
- Mamontov Vyacheslav Ivanovich - Executive Director of the Union of Russian Brewers;
- Konstantin Kobelev, Candidate of Technical Sciences, Deputy Director for Research, Deputy Head of the Testing Center of the All-Russian Scientific Research Institute of Aviation Safety and Emergency Medicine, Federal Research Center for Food Systems them. V.M. Gorbatov "RAS;
- Chepnyan Hovhannes Melikovich - Chairman of the Committee of the City Assembly of the City of Sochi on the village, agrocomplex and entrepreneurship;
- Svetlana Anatolyevna Ermilova - CEO of the Grand Hotel Zhemchuzhina;
- Yuri Alexandrovich Zakharchenko - Director General of SOUD-Sochi Exhibitions LLC.
The first guests and participants of the Forum were greeted by Vyacheslav Ivanovich Mamontov, who congratulated everyone on the discovery and wished them fruitful work.
After welcoming words addressed to the organizers and guests of the forum, the official signing ceremony of the Agreement on cooperation between SOUD - Sochi Exhibitions and the Union of Russian Brewers for 2019 was held, and the red ribbon was cut, marking the opening of the Forum.
The exhibition exposition of the Forum amounted to more than 5000 sq. M., Their products were presented by manufacturing companies of beer, beverages, raw materials, equipment from all regions of Russia, from Germany, Italy, the Czech Republic, Austria, Hungary, Denmark, Slovakia, France, Abkhazia, Ukraine, Belarus, Kazakhstan and other countries.
Traditionally on the beer forum in Sochi were presented: beer, raw materials and equipment for brewing; equipment for processing raw materials; methods of transporting raw materials and beer; mini breweries; packaging, packaging and labels; soft drinks; raw materials, technologies and equipment for the production of soft drinks.
Most of the pressing issues of the brewing industry were discussed by the Forum participants and invited experts as part of the congress program. On the first day, it was opened by the practical conference “Russian brewing industry in modern conditions”. Organizers: All-Russian Research Institute of the Brewing, Beverage and Wine Industry - Branch of the Federal Research Center of Food Systems them. V.M. Gorbatov "RAS, Union of Russian Brewers.
The Union of Russian Brewers Round Table on the topic “New Challenges for the Brewing Industry: Labeling of Brewing Products, Manufacturers' Register, Measures for the Prevention of the Illegal Market” turned out to be equally important and visited.
Special interest was attracted by the seminar “School of Brewers”, which was lectured by Stefan Waughoff, a certified brewer (Germany).
And, of course, each participant of the Forum was looking forward to the announcement of the results of the International Competition of Beer, Soft Drinks, Raw Materials and Equipment, held within the framework of the Forum. According to manufacturers, the Sochi competition is considered the most prestigious in Russia and is an important tool for improving the quality of products offered for sale, and the awards received in Sochi are the most objective in Russia.
In 2018, leading manufacturers participated in the Contest: 173 types of beer, 46 soft drinks, 5 types of raw materials and 2 types of snacks.
According to the results of the competitions, the following awards were presented:
- Grand Prix - 25;
- gold medals - 148;
- silver medals - 33;
- bronze medals - 17.
The results of the Competition, indicating the manufacturers and awards, are posted on the official web site of the organizing company: http://beersochi.ru.
Festival “Sea of beer in Sochi. Traditional and craft beer ”turned out bright and unforgettable! Partner of the event Bavaria Brewery Group of Companies over the course of three days pleased guests and residents of the city of Sochi by presenting a douliste show (Children of the Mountains Ensemble), a tasting of Ossetian pies, a national dance program telling about national traditions of hospitality and brewing and much more .
Guests and residents of the resort city of Sochi were able to take part in fun contests such as Beer Meter, Bir Pong, and so on. Presentations of manufacturers, entertainment and dance shows, folk tasting and arm wrestling competitions did not leave anyone in attendance indifferent.
According to numerous guests and participants, the Forum reaffirmed its status as the main meeting place for suppliers and producers of frothy beer and became a successful business platform for promoting its own brand, as well as attracting the attention of relevant specialists to its own products.
According to the feedback from the participants of the Forum, every year the qualitative and quantitative composition of professional visitors increases, and the event becomes more efficient and productive. Current reviews, photos and videos can be found on the website: www.beersochi.ru
We will be glad to see you at the XXVIII International Forum "Beer"
May 21-24, 2019!
See you in the sunny city of Sochi!
PRESS-SERVICE LLC "SOUD - Sochi exhibitions"