From 21 to 23 October 2020, a professional and business event of the beer and non-alcoholic industry "Beer-2020" was held in the largest exhibition center of the resort city of Sochi in the Grand Hotel Zhemchuzhina.
Organizer: SOUD LLC - Sochi Exhibitions.
Official partner: Union of Russian Brewers, Moscow.
Registration partner: JSC "Brewery" Syktyvkarsky ".
Business partner: Khadyzhensky Brewery LLC.
Business program partner: LLC "MPK" Brewery Maykop ..
Security partner: Firma Polifiltr LLC.
Evening reception partner: Tomskoe Pivo OJSC.
General information partner: Food Industry Publishing House, Moscow.
With the assistance of: All-Russian Research Institute of Brewing, Non-alcoholic and Wine Industry - Branch of the Federal State Budgetary Scientific Institution "Federal Scientific Center for Food Systems named after V.M. Gorbatov "Russian Academy of Sciences (Moscow), JSC" Rosspirtprom "(Moscow), FSUE" VO Soyuzplodoimport ", the National Union of Food Exporters, the Administration of Sochi, the Union" Chamber of Commerce and Industry of the Krasnodar Territory "and the Union" Trade and Industrial chamber of Sochi ".
The event was held in accordance with all standards and in accordance with the instructions and recommendations of Rospotrebnadzor - disinfection of the premises was carried out, gloves and masks were issued, antiseptics were placed. Also, the one-time presence of people at the event site was limited, given the action of the high alert regime in the Krasnodar Territory during the period of the professional and business event of the beer and non-alcoholic industry in Sochi "Beer-2020".
The exhibition exposition of the event was 1000 sq.m., 103 companies-producers of beer, drinks, raw materials, equipment and specialized media from all regions of Russia, as well as Russian representations of the Czech Republic, Hungary, Germany and Ukraine presented their products and services.
More than 800 specialists of the beer and non-alcoholic industry and representatives of the HoReCa sector attended the professional and business event in 3 days. Attendance and the number of people at the stands this year were limited due to the recommendations of the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on holding congress, exhibition and business events. To control and distribute the flow of visitors, registration for visiting and receiving invitation tickets was carried out online, indicating the time of stay at the site.
For business meetings and acquaintances, comfortable negotiations between representatives of companies and guests of the event, the "Negotiation Zone" was opened.
Topical issues of the beer and non-alcoholic industry were discussed by the participants of the event and invited experts as part of the congress program of beverage producers. On the first day, seminars were held on the following topics:
"On the plan for the development of new regulatory documents in the brewing industry." Speaker: Krasivicheva Galina Mikhailova, head of the department of standardization and certification of VNIIPBiVP - a branch of the Federal State Budgetary Scientific Institution "FNTS of Food Systems named after V.M. Gorbatov "RAS;
"On the development of identification indicators of brewing products" Speaker: Kharlamova Larisa Nikolaevna, Ph.D. Head of the Laboratory of Organaleptic Analysis VNIIPBiVP - branch of the Federal State Budgetary Scientific Institution "Federal Research Center of Food Systems. V.M. Gorbatov ”RAS. T
"Innovative solutions in optimizing the crushing process using the malt conditioning method in breweries of medium and small capacity." Speakers: Yuri Gennadievich Marchenko, Leading Specialist, Commissioning and Control Systems Engineer, AGROMETAL Representative Office for the CIS; Marchenko Taisiya Yurievna, leading technologist (technology, microbiology, laboratory control of beer preparation) Representative office in CIS "AGROMETAL".
And also, immediately after the end of the congress, the presentation of the partner of the business program of LLC "MPK" Brewery Maikopsky took place, the speaker of which was Gornostalev Yuri Alexandrovich, director of LLC "MPK" Brewery Maikopsky.
On the same day, October 21 at 4 pm, a seminar was held by an invited speaker from Rostov-on-Don, Rodion Poltoratsky, the head of the Kursor SMM agency with experience in dark marketing (brands of the Siberian Alcohol Group, Daviz beer brewery, Miner etc.) on the topic: "How to legally promote beer products on social networks?" The topic of the seminar aroused interest and questions from the public, since the laws and the algorithm for promoting beer and non-alcoholic products change every year and require more and more new solutions and cases.
In parallel with the exposition and business part of the professional and business event of the beer and non-alcoholic industry in Sochi "Beer-2020", the traditional and authoritative International competition of beer, soft drinks, raw materials and equipment was held. According to manufacturers, the Sochi competition is considered one of the most prestigious in Russia and is an important tool for improving the quality of products offered for sale, and the awards received in Sochi are the most objective in Russia.
In 2020, 31 leading manufacturers took part in the Competition, submitting 137 samples, namely: 99 types of beer, 38 - soft drinks.
Results of competitions:
THE RESULTS OF THE TASTING COMPETITION OF SOFT DRINKS AT THE PROFESSIONAL AND BUSINESS EVENT OF THE BEER-BEER INDUSTRY IN SOCHI "BEER - 2020".
RESULTS OF THE BEER TASTING COMPETITION AT THE PROFESSIONAL AND BUSINESS EVENT OF THE BEER-BEER INDUSTRY IN SOCHI "BEER - 2020"
According to guests and participants, despite the truncated format, the event in Sochi reaffirmed its status as the main meeting place for suppliers and manufacturers of foamy drinks and became a successful business platform for promoting its own brand, as well as attracting the attention of specialized specialists to its own products.
You can download the electronic catalog of the professional and business event BEER 2020 at the link: https://drive.google.com/file/d/1dtGGq-orD5Lnw--Yex-eh6WoUNJcWLIy/view?usp=sharing
You can find up-to-date photos and videos on the official website of the event beersochi.ru.
See you in Sochi
At the XXX Anniversary International BEER Forum
May 18-21, 2021!
Registration is open for participation on the official website beersochi.ru
PRESS SERVICE "SOUD" - Sochi exhibitions "