Date of release: 27.05.2019
Release number: №18
International Forum "BEER" in Sochi
From 21 to 23 May 2019, the XXVIII International Forum Beer 2019 was held at the Grand Hotel Zhemchuzhina in the largest exhibition center of the resort city of Sochi.
Forum Organizer: SOUD LLC - Sochi Exhibitions.
The official partner of the Forum was the Union of Russian Brewers, Moscow.
The general information partner has traditionally been the publishing house "Food Industry", Moscow.
Partner of the evening reception: Tomsk beer, Tomsk.
The forum was held with the assistance of: All-Russian Research Institute of the brewing, non-alcoholic and wine-making industry - Branch FSBI "Federal Scientific Center of Food Systems named. V.M. Gorbatov "RAS (Moscow), JSC" Rosspirtprom "(Moscow), FSUE" VO Soyuzplodoimport ", the National Union of Food Exporters, the Administration of the City of Sochi, the Chamber of Commerce and Industry of the Krasnodar Territory and the Chamber of Commerce and Industry of Sochi.
On May 21, at 11.00, the opening ceremony of the Forum began, in which participated:
- Mamontov Vyacheslav Ivanovich - Executive Director of the Union of Russian Brewers;
- Kobelev Konstantin Viktorovich - Chairman of the degustation commission. Deputy Director for Research, Deputy Head of the Testing Center of the Federal State Budgetary Scientific Institution of the All-Russian Scientific Research Institute of the Brewing, Non-alcoholic and Wine-Making Industry - Affiliate FSBI FVC Food Systems Systems Gorbatov, Moscow;
- Anatoly Petrovich Bachurin - General Director of FSUE VO Soyuzplododimport;
- Alla Borisovna Danilovtseva - Deputy General Director for Research of Rosspirtprom JSC;
- Natalya Akhtyrskaya, Deputy Chairman of the Union of the Chamber of Commerce and Industry of the City of Sochi;
- Elkira Dzhonovna Mkrtchyan - Director of the Grand Hotel Zhemchuzhina Exhibition Center;
- Yuri Alexandrovich Zakharchenko - Director General of SOUD - Sochi Exhibitions.
The first guests and participants of the Forum were greeted by Vyacheslav Ivanovich Mamontov: “Dear friends and colleagues! I am very pleased today, on behalf of the Union of Russian Brewers, to congratulate all of us on the opening of the twenty-eighth international forum “Beer” in Sochi. First of all, I want to note that this event has really become traditional and significant. At the Forum, we, in fact, summarize the results of the past year and discuss the prospects that await us in the future. ” It was also noted that exactly 20 years ago, it was at the Sochi forum that an event was held, which resulted in the formation of the Union of Russian Brewers.
After welcoming words addressed to the organizers and guests of the forum, the official signing of the Agreement on cooperation between SOUD - Sochi Exhibitions and the Union of Russian Brewers for 2020 was held, and the scarlet ribbon was cut, marking the opening of the Forum.
The exhibition exposition of the Forum amounted to more than 5000 sq. M., 215 companies producing beer, beverages, raw materials, equipment from all regions of Russia, from Germany, Italy, the Netherlands, the Czech Republic, Austria, Hungary, Denmark, Slovakia, Switzerland, France presented their products. , Lithuania, Belarus, Ukraine, Kazakhstan. 3551 people became forum visitors.
Most of the pressing issues of the brewing industry were discussed by the Forum participants and invited experts as part of the congress program. The first day took place: an extended meeting of the Working Subgroup "Machines and Equipment for the Brewing and Beverage Industry" and a practical seminar: "Organoleptic beer - a practice at the brewery for quality control and identification of different sorts of beer". The second day passed: the seminar “School of Brewers” The secret of high-quality Czech camp beer, the round table “Russian brewing industry in modern conditions” on topical issues of the brewing industry. Also, seminars from participating companies on various topics were held daily.
One of the main events of the Forum, of course, was the International Competition of Beer, Soft Drinks, Raw Materials and Equipment. According to manufacturers, the Sochi competition is considered the most prestigious in Russia and is an important tool for improving the quality of products offered for sale, and the awards received in Sochi are the most objective in Russia.
In 2019, 59 leading manufacturers took part in the Contest: 159 types of beer, 45 - non-alcoholic beverages and 7 - raw materials.
According to the results of the competitions, the following awards were presented:
- Grand Prix - 24;
- gold medals - 145;
- silver medals - 29;
- bronze medals - 8.
The results of the Competition, indicating the manufacturers and awards, are posted on the official web site of the organizing company: https://beersochi.ru.
The festival “Sea of Beer in Sochi” has traditionally been very much awaited by all residents and guests of the city of Sochi. Visitors were able to take part in fun contests and competitions, watch entertainment and dance shows, hold a tasting of new sorts of drinks, and also participate in the raffle of prizes from the company "SOUD" and exhibitors.
According to numerous guests and participants, the Forum reaffirmed its status as the main meeting place for suppliers and producers of frothy beer and became a successful business platform for promoting its own brand, as well as drawing the attention of relevant specialists to its own products.
Current reviews, photos and videos can be found on the website: www.soud.ru
We will be glad to see you at the XXIX International Forum "Beer"
May 19-21, 2020!
See you in the sunny city of Sochi!
PRESS-SERVICE "SOUD - Sochi exhibitions"