Date of release: 19.05.2017
Release number: №25
International Forum "BEER" in Sochi
From 16 to 18 May 2017, the 26th Beer-2017 international forum and the Sea of Beer in Sochi festival took place 26 times in the largest exhibition center of the resort city of Sochi in the Grand Hotel Zhemchuzhina.
Event organizer: SOUD - Sochi Exhibitions LLC.
Official partner: Union of Russian Brewers.
General information partner: Food Industry Publishing House LLC.
The event was held with the assistance of the All-Russian Research Institute of the Brewing, Non-alcoholic and Wine-Making Industry, the All-Russian Research Institute of Food Biotechnology, the Chamber of Commerce and Industry of the Krasnodar Territory, the Administration of Sochi and the Chamber of Commerce and Industry of Sochi.
On May 16, at 11.00 a solemn opening ceremony was held, in which participated:
- Mamontov Vyacheslav Ivanovich - Executive Director of the Union of Russian Brewers;
- Kobelev Konstantin Viktorovich - Candidate of Technical Sciences, Acting Director of the Federal State Budgetary Scientific Institution "All-Russian Research Institute of the Brewing, Non-alcoholic and Wine-Making Industry", Academician of the Russian Academy of Sciences;
- Chepnyan Hovhannes Melikovich - Chairman of the Committee of the City Assembly of the City of Sochi on the village, agrocomplex and entrepreneurship;
- Elvira Dzhonovna Mkrtychan - Director of the Grand Hotel Zhemchuzhina exhibition center;
- Yuri Alexandrovich Zakharchenko - Director General of SOUD-Sochi Exhibitions LLC.
The first guests and participants of the Forum were addressed by Vyacheslav Ivanovich Mamontov, who congratulated everyone on the opening and wished fruitful work, and also noted: “The site in Sochi all these 26 years has been one of the main gathering points for brewers and our partners from related industries to which we the beginning of the season we share our experience, tweak plans for the future and try to modernize our work further. ”
After welcoming words addressed to the organizers and guests of the forum, the official signing of the Agreement on cooperation between SOUD - Sochi Exhibitions and the Union of Russian Brewers for 2018 was held, and the red ribbon was cut, marking the opening of the Forum.
The exhibition exposition of the Forum amounted to more than 5000 sq. M., Their products were presented by manufacturing companies of beer, beverages, raw materials, equipment from all regions of Russia, from Germany, Italy, the Czech Republic, Austria, Hungary, Denmark, Slovakia, France, Abkhazia, Ukraine, Belarus, Kazakhstan and other countries.
Traditionally on the beer forum in Sochi were presented: beer, raw materials and equipment for brewing; equipment for processing raw materials; methods of transporting raw materials and beer; mini breweries; packaging, packaging and labels; soft drinks; raw materials, technologies and equipment for the production of soft drinks.
A number of topical issues for the brewing industry were discussed by Forum participants and invited experts as part of the congress program. On the first day it was opened by the scientific-practical conference “Russian brewing industry in modern conditions” Organizers: All-Russian Research Institute of Brewing, Non-alcoholic and Wine-Making Industry, Union of Russian Brewers.
In order to find solutions to the current issues of industry regulation, the Union of Russian Brewers held a round table “Separate regulation of the alcohol market: the formation of unified national approaches to the production and turnover of brewing products” with the participation of the leaders of the largest manufacturers operating in the Russian market, as well as representatives of state bodies and industry associations.
Interesting technological innovations were presented in the framework of the presentations of participating companies. In particular, industry experts praised the seminar "Modern devices for monitoring the quality of beverages in production and packaging." Organizer: Hach Russia and CIS company.
The main intrigue for 26 years was and remains the International Competition of Beer, Soft Drinks, Raw Materials and Equipment, held within the Forum. According to manufacturers, the competition is an important tool for improving the quality of products offered for sale, and the awards received in Sochi are the most objective and prestigious in Russia.
In 2017, 33 manufacturing plants took part in the Competition. They presented: 144 types of beer, 28 soft drinks, 5 types of raw materials and 13 nominations for product design.
According to the results of the competitions, the following awards were presented:
- Grand Prix - 19;
- gold medals - 123;
- silver medals - 38;
- bronze medals - 10.
The Sea of Beer in Sochi festival again delighted the guests and residents of Sochi: tastings, shopping arcades, and promotions. Traditionally, the Agrofirm FAT (Bavaria Group of Companies, Vladikavkaz) presented to the Festival guests an exciting dance and music program about the national traditions of hospitality and brewing in the Republic of North Ossetia-Alania.
According to numerous guests and participants, the Forum reaffirmed its status as the main meeting place for suppliers and producers of frothy beer and became a successful business platform for promoting its own brand, as well as attracting the attention of relevant specialists to its own products.
According to the feedback from the participants of the Forum, every year the qualitative and quantitative composition of professional visitors grows, and the event becomes more efficient and productive.
Current reviews, photos and videos can be found on the website: www.soud.ru
We will be glad to see you at the XXVII International Forum "Beer" from 22 to 24 May 2018!
See you in the sunny city of Sochi!
PRESS-SERVICE LLC "SOUD - Sochi exhibitions"